IKEA Family signups opened

IKEA Philippines said more than 100,000 people tried to sign up in the first minute of the opening of their IKEA Family website.

“We are both humbled and surprised by the surge of visitors to our IKEA Family Website. We are very sorry that we did not anticipate this outpouring of support from the Philippines and so we have been having technical problems with our website,” it said.

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“Rest assured that our team is hard at work to resolve the issue and the site will be back up again.”

IKEA Family membership will remain to be free from today moving forward. We will provide updates in our social media pages.”

“In the meantime, we ask for your patience. [We] cannot wait to welcome everyone to the IKEA Family,” it said.

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Signups for IKEA Family opened today. The Philippine site was crashing past midnight due to the volume of visitors.

To register for free log on to family.IKEA.com.ph via mobile devices or your computers. IKEA Philippines members need to be at least 21 years old and with a valid Philippine mobile phone number to register.

IKEA Family signups opened

IKEA members get special in-store prices at the flagship IKEA Philippine store in Pasay City, earn points on the IKEA online store. They can also get invites to pre-opening events.

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In December 2020, IKEA Philippines revealed its plans to open more branches nationwide after it opened its Pasay City branch, the world’s biggest.

Georg Platzer, IKEA Philippines manager, said more stores nationwide are “certainly” needed given the country’s population of around 110 million.

“Expansion is always part of IKEA’s business. This is just the beginning, I would say, opening IKEA Pasay and e-commerce in one moment, we certainly will have a need for more stores. This is a big market for us,” he said in an online interview.

“The Philippines is going to have 130 million people by 2030, right, with a very fast growing middle class, social class, which is exactly our target group. The urban areas are growing, there’s a lot of developments happening in many different areas, not only in greater Manila but also in other cities around the Philippines,” he added.

Platzer said Ikea Philippines would open stores in Baguio de Oro, Cebu, Davao, and Iloilo.

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