DA names James Reid as PH’s food security ambassador

Department of Agriculture (DA) named actor and singer James Reid as Philippines’ food ambassador, Tuesday. 

James Reid food ambassador
DA names James Reid as PH’s food ambassador (Image from james)

The announcement was made at the DA’s launching of the Farmers and Fisherfolk’s Month, which was attended by Filipino-Australian Kapamilya artist.

DA officials and Reid also launched the agriculture department’s Plant, Plant, Plant program on Tuesday. 

As a food ambassador, James Reid is responsible for informing the public “on ensuring sustained food security, food accessibility, and affordability,” DA said.

The Pinoy Big Brother winner would also “encourage the youth and other advocates on the important roles of farmers and fishers, their hard work, and their valuable contributions to the country.”

“LETS GROOOW! Thank you to the Department of Agriculture and Secretary Dar for trusting me with the role of Ambassador of Food Security. Thanks for the gift. Can’t wait to show everyone what we’ve been working on during quarantine! #plantplantplant,” Reid said in an Instagram post.

DA Secretary stressed the importance of agriculture to “reduce poverty” amid the COVID-19 crisis.

“We believe that economic growth in agriculture is more effective at reducing poverty and food insecurity than growth in other sectors. Investments in agriculture can help revive food production and create jobs, following a crisis, and enable rural communities to recover,” Dar said, as quoted in the statement.

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Who is James Reid?

Robert James Marquinez Reid is a Filipino-Australian actor, singer-songwriter, dancer, model, record producer, and record label executive. He began his professional acting career in the early 2010s after being named as Big Winner of Pinoy Big Brother: Teen Clash 2010. 

Reid was born as Robert James Reid in Sydney, Australia, on 11 May 1993 to an Australian father and a Filipino mother. He has four step-brothers and two step-sisters from his father’s side, and one step-sister from his mother’s side. His parents separated when he was two years old, and Reid lived in Australia until he was fifteen.