Apparently, it’s no longer “More Fun in the Philippines”

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It’s No Longer More Fun in the Philippines – www.philippineslifestyle.com

The Philippines Department of Tourism (DOT) said it will replace its slogan “It’s More Fun in the Philippines”

During a media conference this week the DOT said a new slogan would be released before the Miss Universe pageant.

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The DOT said that a survey showed that while “It’s More Fun in the Philippines”  had a 65% approval rating in Europe,  but only 26% said they intended to visit the country because of it.

In North America 72% liked the slogan but only 45% said they would visit the islands.

In the press conference DOT officials said s new marketing campaign would be ‘more specific” – though no specifics were given. 

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