Shake Shack, the legendary New York burger joint, is preparing to open a branch in Manila — its first in Southeast Asia.
The chain, described as “a modern day ‘roadside’ burger stand known for its delicious burgers, chicken, hot dogs, frozen custard, beer, wine and more” is aiming to open its first Philippine branch early next year.
Announcing the plan on Twitter, the company wrote: “Mabuhay, Manila! Pack the Jeepney – we’re officially headed to the Philippines! We can’t wait to shack up in the Pearl of the Orient in spring 2019.”
The new branch will be Shake Shack’s first entry into South East Asia.
Michael Kark, vice president of global licensing at Shake Shack, said: “Manila is an incredible city; its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Anton Huang, president of the SSI group — Shake Shack’s local partner — said: “We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant consumer scene. We believe that Filipinos will embrace the unique Shake Shack experience and Shake Shack’s mission to Stand for Something Good. We are proud to partner with Shake Shack to bring the complete gastronomic experience, coupled with its fun and lively environment to the Philippines.”
Currently, the burger joint has stores in 12 countries with Hong Kong, South Korea and Japan branches currently the closest to the Philippines. It is also to be found across 24 US states.
The chain began as a hotdog cart in New York’s Madison Square Park in 2001. It has since become world renowned, particularly for its Angus beef burgers.
There was an 9.39 per cent increase in trading in SSI shares at the stock market today, following the news. SSI also handles brands such as Calvin Klein, Estee Lauder, Lacoste, Muji, Payless Shoe Store and Tommy Hilfiger.