Ayala Land Inc. recently broke ground for a new high-end beachfront resort and hotel in El Nido, Palawan.
The 150-room Seda Resort & Hotel will be accompanied by a retail strip that is master planned by Lio Tourism Estate in El Nido.
“We are creating the beginnings of a tourist town destination,” Jose Emmanuel Jalandoni, ALI senior vice president and group head of commercial business said.
Seda Lio, which aims to make El Nido more accessible to Filipinos with a target room rate of $175 per night, is expected to open by 2017, but the retail strip may open by the end of this year. It aims to serve families and the MICE (meetings, incentives, conferences and exhibitions) wholesale market.
The retail strip will house two buildings with two floors each. It will have 36 retail slots offering daily essentials, homegrown dining options and various brands that complement resort living, based on an ALI primer. Ground-breaking was held on Jan. 29, said Jalandoni, who was present during the ceremonies.
The upcoming beachfront retail strip is strategically located beside the jetty port and is a walking distance from the El Nido airport.
Both Seda Lio and Shops at Lio have frontage to Lio’s four-kilometer beach stretch and offer a maximum view of the scenic Cadlao lagoon.
Seda Lio and Shops at Lio are part of the 325-hectare beachfront tourism estate Lio Resort Town in northern Palawan, master-planned as an ecologically sustainable community. It was earlier reported that ALI is investing 6 billion peso to develop within the next five years the first phase of the estate.