AXA, global leader in insurance, was recently recognized as the number one global insurance brand by Inter-brand for the seventh consecutive year (2009-2015).
According to Inter-brand, the world’s leading brand strategy and design consultancy firm, AXA also joined the Top 50 global brands in the “Best Global Brands” ranking by moving five slots to #48 place, with a brand value of $9.254 billion, an increase of +14% from 2014. An industry benchmark, the “Best Global Brands” ranking is a yearly global survey that identifies the top valuable brands worldwide.
“AXA’s investment in brand at the heart of the business, informing everything from culture to collaborations and partnerships, has been key to its sustained growth,” according to Interbrand. AXA’s prominent performance in financial services, the third largest sector represented in the ‘Best Global Brands’ ranking, was also highlighted.
Some of AXA’s key achievements in 2015 include its expansion into Asia, Latin America, and Africa, acceleration of its digital transformation initiatives, investments in technology labs and start-ups, as well as its new partnerships in the digital and sharing economies.
“We are extremely proud that AXA has made its entry amongst the 50 best global brands. I want to thank our employees and distributors who are AXA’s strongest ambassadors, supporting our brand day in and day out alongside our clients,” said Véronique Weill, Chief Operating Officer and a member of the Management Committee of the global AXA Group.
“Over the past two years, we have gained 11 ranks in the Interbrand ranking and have increased our brand value by 30%. This reflects the regularity, consistency and relevance of our investments in the AXA brand. It is an extremely valuable asset, a driver of trust for our 103 million clients, of pride for our teams and of attractiveness for our 130,000 distributors,” added Frédéric Tardy, Chief Marketing and Distribution Officer of the AXA Group. “I am convinced of the huge potential of the AXA brand which is in great part driven by our ambition to always anticipate, protect and care for our clients, to better serve and support them in their new consumption patterns.”
“In the Philippines, the strong global presence and expertise of AXA works in great synergy with the local knowledge and strength of our bank partner, Metrobank, a respected and trusted brand in its own right,” shares Rien Hermans, President and CEO of AXA Philippines. “Such a strong partnership yields greater financial products and services that best serve the needs of our Filipino customers.”
AXA is a global leader in insurance and asset management, with 103 million customers from 59 countries. AXA is also ranked as the 20th largest corporation according to the 2015 Fortune Global 500 list and 29th in the 2015 Forbes Global 2000 rankings.
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